Sales Training for Exceptional Performance
Sales Training for Exceptional Performance
Course Content
Section 1: The Making Of A Salesperson
1. Why sell 00:02:36
2. Selling business is like labour pains 00:05:15
3. Finding a mentor 00:02:59
4. The law of the ice-berg 00:04:58
5. High trust selling 00:06:49
6. Understanding people 00:05:46
7. Attracting Customers to yourself 00:06:35
8. Developing your personality 00:06:11
9. Be agile and fluid 00:04:23
Section 2: Value Proposition
1. What it is & What its not 00:02:29
2. Strong value proposition 00:02:29
3. Value proposition equation 00:04:56
4. Value Proposition summary 00:01:49
5. Afya Smart example 00:04:42
6. Value Proposition Assignment Downloadable
Section 3: Sales Process
1. Suspects & Prospects 00:07:01
2. Needs analysis 00:05:26
3. Pitching - The 4Hs 00:04:20
4. Handling objections 00:03:53
5. Close the sale 00:02:06
6. After sale 00:05:13
Section 4: Sales As A Business
1. What to measure 00:08:46
2. Goal setting 00:05:48
Section 5: The Making Of A Successful Insurance Agent
1. Insurance agent post Covid 00:03:50
2. Social Media 00:02:23
3. Thought leader 00:03:31
4. Aggregator agent 00:04:52
5. Online marketing 00:02:17
6. LinkedIn & Email 00:02:34
7. Content 00:01:51
Section 6: Conclusion
1. Wholeness 00:08:47
2. Conclusion 00:01:15
About This Course
Sales isn’t just a career, it's the lifeblood of any business. But in today’s tech-driven world, how do you excel and stand out? In this course, you'll learn how to become a high-trust sales professional, mastering both traditional and digital selling strategies. Led by Eunice Maina, Founder and CEO of Bismart Insurance, and author of Sell Me This Pen, this course equips you with the insights and skills needed to thrive in sales. With over a decade of experience, Eunice shares practical case scenarios to help you apply what you learn to real-world sales challenges.
What You Will Learn
- The Importance of Selling
- High-Trust Selling Techniques
- Drawing Customers to You
- Crafting a Strong Value Proposition
- Effective Pitching
- Post-Sale Strategies
- Navigating the Insurance Industry Post-COVID
- Online Marketing Essentials
Meet Your Trainer
Eunice Maina
Eunice Maina - Mburu is CEO and Founder at Bismart Insurance, an online Insurance platform/Supermarket that enables customers to compare insurance from multiple Insurance companies not only based on price but also on benefits and exclusions. Bismart also designs insurance products relevant to African way of life. She believes in building resilience in Africa to alleviate poverty. She believes in giving back power to customers through transparent, efficient, and convenient financial services, especially insurance. That’s why she is on a mission to transform Africa by increasing insurance penetration from below 3% to double digit. Eunice is the Author of “$€ŁŁ me this pen” she believes Selling is the key skill that separates the wannapreneurs from accomplished entrepreneurs and selling is the bridge that connects people from joblessness to entrepreneurs. Eunice is currently pursuing her MBA at Regent Business School, South Africa, she has got a Bachelor of Science in Chemistry and Mathematics, and an International Diploma in Computer Studies. She has 5 years of work experience as a trainer at the Institute of Advanced Technology (IAT), and 8 years of experience in sales and product development at Britam, a leading Insurance company in Kenya. She has attracted awards including, "WIA54 2020, an award by Women in Africa, Launch and Grow, a Kenyan women leadership program by Babson University (2020), Start.up! Germany Tour 2019, Young founders’ program by Westerwelle Foundation, Berlin (2018). Most Innovative and Scalable Business Model in Kenya" by Standard Chartered Women in Tech Program (2018), “AKI Agent of the Year Award (AAYA)” as Top 20 Life Insurance Sales Agents in 2010, 2011, 2013 and 2014, and “Best trainer in IAT” in 2005.
