Section 1: Building Effective Social Media For Your Brand

1. Introduction to how build effective social media 00:01:04

2. What does brand presence look like online 00:01:19

3. What does consistency mean for your brand 00:03:05

4. What does engagement look like 00:02:14

Section 2: Building a Strategy For Your Brand

1. Determining your target audience 00:01:19

2. How to Determine Your Target Audience Ebook Downloadable

3. Exercise: Fill in the buyer persona tool 00:03:05

4. Understanding your customer 00:04:02

5. Goal Setting 00:04:20

6. Determining your digital footprint 00:04:35

7. SWOT analysis 00:03:12

Section 3: Content Creation

1. Introduction 00:00:43

2. Content Calendar Downloadable Downloadable

3. Exercise: Creating a Content Calendar 00:02:10

4. The principles of content creation 00:05:33

5. What makes an engaging social media post 00:03:42

6. What is a Campaign 00:01:31

7. How to build a campaign 00:03:08

8. Free online tools for content creation 00:02:27

Section 4: Creating Online Ads

1. Introduction 00:00:26

2. Influencers 00:06:04

3. What is a social media advert 00:01:12

4. Goals 00:04:28

5. Who is your target audience 00:02:09

6. Creating your budget 00:01:37

Section 5: Conclusion

1. Conclusion 00:01:04