Eunice Maina - Mburu is CEO and Founder at Bismart Insurance, an online Insurance platform/Supermarket that enables customers to compare insurance from multiple Insurance companies not only based on price but also on benefits and exclusions. Bismart also designs insurance products relevant to African way of life. She believes in building resilience in Africa to alleviate poverty. She believes in giving back power to customers through transparent, efficient, and convenient financial services, especially insurance. That’s why she is on a mission to transform Africa by increasing insurance penetration from below 3% to double digit. Eunice is the Author of “$€ŁŁ me this pen” she believes Selling is the key skill that separates the wannapreneurs from accomplished entrepreneurs and selling is the bridge that connects people from joblessness to entrepreneurs. Eunice is currently pursuing her MBA at Regent Business School, South Africa, she has got a Bachelor of Science in Chemistry and Mathematics, and an International Diploma in Computer Studies. She has 5 years of work experience as a trainer at the Institute of Advanced Technology (IAT), and 8 years of experience in sales and product development at Britam, a leading Insurance company in Kenya. She has attracted awards including, "WIA54 2020, an award by Women in Africa, Launch and Grow, a Kenyan women leadership program by Babson University (2020), Start.up! Germany Tour 2019, Young founders’ program by Westerwelle Foundation, Berlin (2018). Most Innovative and Scalable Business Model in Kenya" by Standard Chartered Women in Tech Program (2018), “AKI Agent of the Year Award (AAYA)” as Top 20 Life Insurance Sales Agents in 2010, 2011, 2013 and 2014, and “Best trainer in IAT” in 2005.