This online course is drawn from a Botlab session on how to drive sales using social media, which brought together Influencers like Chef Raphael, marketing agencies and organizations like MumsVillage to share their practical knowledge and expertise. The session was driven by the need by most businesses going online and what they can do to grow their business. The panelists talked about content, what drives engagement, when to advertise, what freemium tools to use and more. It was very informative to businesses that are struggling to convert online.
We hope this course gives you an edge as you begin your journey to go online or polish your online strategy.
You will learn about;
2. What drives engagement
3. When to advertise
4. What freemium tools to use- Freemium is a pricing strategy by which a product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline)