The world has changed: brands require a new way of thinking to engage and manage their consumers and unfortunately you do not succeed just by the mere fact that you have a great product or because you exist.
My purpose in life and in this course is to inspire original thinking through a deeper understanding of technology and consumer behavior. #MentalDigitalShift #DigitalEmpowerment. I have been at the forefront of the digital evolution of Kenya from the begining, working with brands like Caroline Mutuku and organizations like Google to empower Kenyans with a digital mental shift.
So if you want to understand how to take your brand to the next level, take this course, change your mindset and chage your life.
By becoming an AUTHORITY in your field or industry you attract the various resources and customers needed to excel. Over the next few videos I will be showing you how to use the digital tools available to us to position yourself as an authority! #MentalDigitalShift
Richard Njau is the co-founder of 4UP Digital, a creative digital hub that handles everything from digital strategy development through to implementation. He is a multi-gifted individual with experience in both social and broadcast media as a content resource, media & advertising creative, rapper, and TV presenter. Under Google Kenya he worked as the G+ Media & Music Community Evangelist, where he was tasked with the responsibility to educate various musicians and media personalities on the Google+ platform. He later went on to become one of 3 YouTube Enablers in Africa (specifically in charge of the Eastern African region) tasked with the role of educating individuals, corporate, musician, SME and influencers on maximizing their digital potential through video content creation. He was also the Head of TV & Radio at Fountain Media, a Radio & TV station that was created after the analogue to digital migration. Richard is passionate about educating individuals, corporate, SME, public and private sector on the impact of "digital" to help them achieve their targets, goals, mission and vision, and does this through his #DigitalEmpowerment session across Africa. He is also passionate about shaping culture across generations and does this under the Cleaning The Airwaves (CTA) movement, a well-recognized brand across the country and beyond, that he founded.
Second most insightful learning tool I have picked up after E-Myth. You should write a book (BC) or audio book(AD)